Starbucks unveils a “vibrant and bright” look at its 2024 holiday cups

Starbucks is giving customers a sneak peek at what they can expect for in-store joy.

The holiday season returns to Starbucks stores on Thursday, Nov. 7, and the coffee chain released a first look at “bright and beautiful” holiday 2024 paper cups with a “Happy Together” theme, according to the chain.

The designs for four hot cups and one cold cup will be available for in-store drink orders, and Starbucks Creative Director Kristy Cameron said they were inspired by “real moments of joy and coffee.”

“Whether it’s growing the coffee trees, roasting the beans, drying the cups or flashing the lights – we wanted to share the warmth of our cafe and the anticipation of the arrival of the red cups with our customers and partners,” Cameron said in a statement.

The holiday cups will be the familiar cranberry-red color that customers know and love, but Starbucks will also “lean into the greens this year” with soft fondant-inspired pastels.

“Tired green is so vibrant and bright, and we love how it references our brand colors in a way that brings a spark of joy to our holiday cups this season,” Cameron explained.

Graphic elements of the new holiday cups include charms that look like old-fashioned holiday ornaments or mints.

A wavy motif inspired by the Starbucks mermaid will be used as a sculpted edge treatment on the hot mug’s sleeve, along with badges on the back for baristas to write a message, which comes as Starbucks returns to its roots his of using Sharpies to exhume. the names on the glasses.

Festive hot cups include:

• Warm greetingswith interconnected dots to evoke twinkling holiday lights and moments of enjoying coffee together
• Joyful connectionwith circular shapes that combine to form a pattern that honors the art of coffee roasting and the joy of being together
• Lyrical landscapewith wavy lines that weave together, reminiscent of holiday ribbons and the green hills where coffee grows
• The Siren’s Choruswith striped holiday charms united in a chorus of colors, inspired by patterns made from coffee beans in the sun and the flowing lines of the Starbucks mermaid

Meanwhile, the cold party cup is decorated with festive white charms in the clear cup.

Last week, Starbucks unveiled its holiday merchandise, including seasonal beverages and gifts, which will also be available in Starbucks stores on November 7.